Todd Gould to Speak at NEECOM

On May 11, 2016, Todd Gould will present The Next 20,000 Hubs at the NEECOM Spring 2016 conference in Westborough, MA.

The EDI relationship has frequently been characterized as a Hub & Spoke model, and we have seen major companies (often referred to as 800lb gorillas) dictating EDI to their vendors and suppliers. The future growth of EDI depends on midmarket enterprises entering the market as the new Hubs. Learning from what worked and did not work in the past, along with leveraging the substantial EDI ecosystem will be instrumental in the success of the next growth phase in this market.

Together we will explore the Technology Adoption Life-Cycle in a new perspective of how it applies to EDI, what it is to be a Hub, the challenges of being a Spoke, and a roadmap to the exciting explosive growth phase just ahead.

The Full NEECOM May Agenda can be found at – There will be 10 different speakers/topics related to B2B/EDI/E-Commerce on May 11th and 12th in Westborough MA at the Doubletree Hotel. Contact us for discounted rates for first time attendees.

Day 1 – $95/members…. $195/non-members
Day 2 – $150/members … $250/non-members


The New England Electronic Commerce Users’ Group (NEECOM), formerly the New England EDI Users’ Group (NEEDI), is a nonprofit organization established in 1990. Today our members are large and small organizations in a variety of industries. Our members include manufacturers, distributors, retailers, hospitals, insurance companies, motor carriers, universities, banks and government agencies. The common thread is our interest in EC/EDI and related technologies. We welcome companies who are at any stage in their implementation of Electronic Commerce.

About Todd Gould, CEO & Founder of Loren Data Corp.

A trailblazing software engineer and communications system architect with 40 years of experience, Todd builds innovative technology solutions that transform the EDI space. Learning to program in 1974 in FORTRAN on LAUSD’s IBM 360, continuing through Pomona College’s IBM 4341, UCLA’s 3090 and then on to DOS, dBASE II, dBASE III, Clipper, NetWare, Macintosh, Windows and beyond; Todd and the industry grew up together.

His seminal work, creating an advanced EDI network messaging system, ECGrid (messaging platform) and ECGridOS (web services API), has revolutionized the industry. The latest product, Hubbub, mashes up EDI with Social Networking.

Today, Todd is well-known for his advocacy of a well interconnected and robust EDI market. He continues to push the EDI industry to be more open, more versatile, and more innovative. Todd currently sits on the Board of Directors of ASC X12.

Outside of Loren Data, Todd is an active philanthropist and sailor. He and his wife, Jennifer, started The Barbaro-Gould Foundation, a 501(c)(3) dedicated the global exchange of culture through art, music, literature and film. Todd and Jen charter sailboats around the world, combining their love of the sea with their compassion for people.



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