For platform builders who want to stop treating connectivity as a build problem.

Build versus buy is the wrong question. This book asks where value is created and who controls it, and treats partnership as an architectural decision rather than a sourcing one.

It works through the costs that accumulate outside the budget, how platforms reclaim margin, reach, and service, and seven tests for a partner that enables rather than competes. It closes with ECGrid as toolbox and development studio, including B2B communications inside your AI chat.

For platform leaders · ~22 min read · 27 pages